Email templates
Sofcy sends a handful of emails to your customers. In Settings › Email templates you choose which go out and what they say.
The emails
| Sent when | On or off | |
|---|---|---|
| Review request | After an order is fulfilled, on your schedule. | Its own switch. On by default. |
| First reminder, Second reminder | If the customer has not reviewed yet. | Set in Request scheduling. Off by default. |
| Review confirmation | After a customer submits a review. A thank-you. | Its own switch. On by default. |
| Reply notification | When you post a public reply to their review. | Its own switch. On by default. |
| Q&A notification | When their question is answered and published. | Turn on / Turn off button. On by default. |
| Coupon | When you send a reviewer a coupon. | Follows Settings › Coupons. |
Referral emails are set in Referrals. Every customer email carries an unsubscribe link.
Edit a template
Click Edit next to an email. The editor has the fields on the left and a live preview, desktop or mobile, on the right.
| Field | What it is |
|---|---|
Email subject | Up to 200 characters. |
Preheader text | The grey line shown after the subject in most inboxes. Up to 150 characters. |
Email title | The heading inside the email. Up to 120 characters. Leave blank for the built-in title, such as Tell us what you think. |
Email content | The message, up to 10,000 characters. The toolbar adds bold, italic, underline and links. |
You write the greeting and message. Sofcy adds the rest of the layout: for a request, the product picture and name, the stars to click, a card to rate your store, and the unsubscribe link; for a coupon, the code and a Go to store button.
For ready-made wording in a different tone, see Tone of voice and generated text.
Variables
Click a variable under the toolbar to insert it. Sofcy fills it in for each customer.
| Template | Variables |
|---|---|
| Review request, reminders | {{customer_name}} {{product_name}} {{store_name}} {{review_url}} {{unsubscribe_url}} |
| Review confirmation | {{customer_name}} {{product_name}} {{store_name}} {{rating}} {{review_excerpt}} |
| Reply notification | {{customer_name}} {{product_name}} {{store_name}} {{reply_text}} |
| Coupon | {{customer_name}} {{product_name}} {{store_name}} {{coupon_code}} {{discount}} {{expiry_date}} |
Send a sample
Send sample email sends the saved version of the template to your Shopify store email, with [Sample] in front of the subject. Save first if you want to see your latest changes.
What Forever Free can edit
On Forever Free you can edit the review request subject and turn emails on or off. Everything else in the editor, including the other subjects, all message text, titles, preheaders, the toolbar and tone of voice, needs Awesome. If you downgrade, your edited text is kept, and it is used again when you upgrade.
Logo, colours and sender
The logo, brand colour, sender name and reply-to address are set elsewhere. See Sender and branding.