Collect reviews

Optimize collection

Run a simple subject line test on your review request email. Half of new requests get subject A and half get subject B. You compare the results and keep the better one.

Start a test

  1. Go to Settings › Optimize collection.
  2. Under Start a new optimization, choose Email content.
  3. Write Variant A subject and Variant B subject. They must differ, fit on one line, and can use {{product_name}}. The defaults are How was {{product_name}}? and Share your thoughts on {{product_name}}.
  4. Click Start 50/50 experiment.

From then on, each new review request is given A or B at random.

Read the results

The Results table shows, for each variant, how many requests were sent, how many reviews came back, and reviews per request. The cards at the top show the same totals for the experiment.

Sofcy does not calculate statistical significance or pick a winner for you. Give the test a few hundred requests per variant before you decide.

Finish the test

  1. Click Stop experiment.
  2. Click Apply variant A or Apply variant B. That subject becomes your review request subject.
  3. Click Start new experiment to test again.